Gultom, Jonathan and Widhoyoko, Samuel Anindyo (2019) Innovation Canvas: A Mind-Mapping Tool Restructuring Business Idea. International Journal of Recent Technology and Engineering, 7 (6s5). pp. 797-802. ISSN 2277-3878
Full text not available from this repository. (Request a copy)Abstract
This research aims to structure a framework mapping business innovation. Using literature review, this research is triggered by the facts on rapid changes of business trends and consumers’ behavior. Therefore, the model built bridges product innovation through 5-aspect of product innovation (ie Adding, Eliminating, Modifying, Replacing, and Utilizing) in order to gain new creation of product innovation. This model revises Bob Eberle’s SCAMPER (read: Substitute, Combine, Modify/Maximize/Minimize, Put-to-Another-Use, Eliminate, and Reverse) model based on a belief that there are overlaps in some parts which would likely to be a logical barrier to innovate. This innovation model is also grounded on Alex Osterwalders’ Business Model Canvas (BMC) in terms of its forms and operationalization. In terms of research output, both Tim Brown’s theory which are (1) prototype is adopted to actualize the practicality of the model and (2) socioentrepreneurial cyclical is embedded as a form of model operationalization process [4]. The result offered by this model is not only an innovation of product but also its new value proposition as the heart of business model which provides a more efficient tool of innovation. Another advantage offered by this model’s philosophy is a structural guidance for innovation which is not only a practical tool but also a paradigm in idea restructuration.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Business Model, Innovation, Value of Preposition. |
| Subjects: | Accounting |
| Divisions: | Journal Article > Prodi Akuntansi |
| Depositing User: | Prasetiyo Suhendro |
| Date Deposited: | 04 Oct 2023 06:31 |
| Last Modified: | 04 Oct 2023 06:31 |
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/1015 |
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