The Impact of Herding, Risk Perception, and Financial Literacy Towards Investment Behavior of Cryptocurrency Among Gen Z in Indonesia

Tatang, Vincent (2024) The Impact of Herding, Risk Perception, and Financial Literacy Towards Investment Behavior of Cryptocurrency Among Gen Z in Indonesia. bachelor thesis, Podomoro University.

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Abstract

Pasar cryptocurrency mengalami pertumbuhan pesat dalam beberapa tahun terakhir, menarik minat beragam investor, termasuk Gen Z Indonesia. Penelitian ini menyelidiki bagaimana faktor keuangan perilaku mempengaruhi keputusan investasi dalam kelompok demografis ini. Secara khusus, penelitian ini mengkaji dampak perilaku herd behavior (perilaku ikut-ikutan), persepsi risiko, dan literasi keuangan terhadap pilihan investasi cryptocurrency di kalangan Gen Z Indonesia. Dengan menggunakan pendekatan kuantitatif, penelitian ini menggunakan data yang dikumpulkan melalui kuesioner yang disebarkan di komunitas online dan ruang obrolan yang sering dikunjungi oleh investor Gen Z. Pengambilan sampel dengan pertimbangan (judgmental sampling) memastikan populasi sampel yang ditargetkan. Temuan dari penelitian ini bertujuan untuk berkontribusi pada pemahaman keuangan perilaku dalam konteks investasi cryptocurrency, khususnya di kalangan investor muda di pasar berkembang seperti Indonesia. Penelitian ini menjelaskan faktor-faktor yang membentuk keputusan investasi dalam kelompok demografis ini dan menawarkan wawasan berharga bagi investor dan regulator pasar.

Item Type: Thesis (bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
PembimbingPrathivi, Maria Dini Gilangnidn0727078703UNSPECIFIED
Uncontrolled Keywords: Tingkah Laku Meniru, Persepsi Risiko, Literasi Keuangan, Perilaku Investasi, Generasi Z, Mata Uang Kripto, Vincent
Subjects: Entrepreneurship
Divisions: Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi)
Depositing User: Library Team
Date Deposited: 10 Oct 2024 07:34
Last Modified: 10 Oct 2024 07:34
URI: http://repository.podomorouniversity.ac.id/id/eprint/1344

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