Momongan, Del Piero Alexander (2024) The Impact of Attitude, Subjective Norm, Perceived Behavioral Control, and Governmental Incentives Towards The Purchase Intention of Green Residential Buildings Among Milennials in Indonesia. bachelor thesis, Podomoro University.
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Abstract
Penelitian ini, yang melibatkan 102 responden milenial, menganalisis pengaruh sikap, norma subjektif, kendali perilaku yang dirasakan, dan insentif pemerintah terhadap minat beli bangunan tempat tinggal ramah lingkungan di kalangan milenial di Indonesia. Insentif pemerintah diposisikan sebagai faktor Moderasi. Dengan menggunakan Structural Equation Modeling (SEM) melalui perangkat lunak SMART PLS 4, penelitian ini menyelidiki apakah insentif pemerintah memperkuat hubungan antara variabel-variabel tersebut. Namun, temuan penelitian menunjukkan bahwa meskipun memiliki peran sebagai penguat, insentif pemerintah tidak secara signifikan meningkatkan hubungan antara sikap, norma subjektif, dan kendali perilaku yang dirasakan terhadap minat beli. Hal ini menyoroti perlunya pemeriksaan lebih lanjut terhadap mekanisme alternatif atau faktor tambahan yang mungkin dapat lebih memperkuat dampak insentif pemerintah terhadap minat beli bangunan ramah lingkungan di kalangan milenial di Indonesia.
| Item Type: | Thesis (bachelor) | ||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | Sikap, Norma Subjektif, Kendali Perilaku yang Dirasakan, Insentif Pemerintah, Minat Beli, Rumah Ramah Lingkungan, Del Piero | ||||||||
| Subjects: | Entrepreneurship | ||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi) | ||||||||
| Depositing User: | Library Team | ||||||||
| Date Deposited: | 10 Oct 2024 08:29 | ||||||||
| Last Modified: | 10 Oct 2024 08:29 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/1345 |
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