Implementasi Perencanaan Bisnis Berdasarkan Business Model Soka Sebagai Startup Industri Fashion

Pratama, Fandy (2018) Implementasi Perencanaan Bisnis Berdasarkan Business Model Soka Sebagai Startup Industri Fashion. bachelor thesis, Podomoro University.

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Abstract

This final project report aims to find out how to improve SOKA business development strategy through Business Model Canvas. Competition analysis, industry analysis, and consumer needs analysis are used to make marketing, operations and financial plans. The results of the Business Model Canvas are listed as a business development strategy for the Key Performance Indicator (KPI). This final project report uses descriptive methods. The business plan has been implemented for three months (Januari 2018 - Maret 2018) and proven to have increased the competitiveness of SOKA. The conclusion of this final project was the marketing plan, operating plan, financial plan and KPI has been made capable of increasing brand awareness.

Item Type: Thesis (bachelor)
Contributors:
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDDewobroto, Wisnu Saktinidn0301107801UNSPECIFIED
UNSPECIFIEDPermatasari, Athalianidn0302079301UNSPECIFIED
Uncontrolled Keywords: Business Model Canvas Marketing Plan Operating Plan Financial Plan Key Resource Indikator
Subjects: Entrepreneurship
Divisions: Program Studi Kewirausahaan > Prodi Kewirausahaan (Skripsi)
Depositing User: Jorgie Sumual
Date Deposited: 29 Sep 2020 10:05
Last Modified: 29 Sep 2020 10:05
URI: http://repository.podomorouniversity.ac.id/id/eprint/176

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