Hans, Theophilus (2019) Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro. bachelor thesis, Podomoro University.
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Abstract
This study is to analyze the most dominant factors of Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) in influencing online food purchasing decision. The method used is quantitative method. The population used was Agung Podomoro University student who were taken using the simple random sampling technique through questionnaires. Using simple sum calculation and composition percentage analysis, the result shows that Product (good product quality meeting the expectation) and Price (relatively cheaper price and/or discount) are the dominant factors influencing online food purchasing decision. This study will be useful information for public, food store sellers/owners, researchers, students who have an interest in online food ordering.
| Item Type: | Thesis (bachelor) | ||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | pembelian makanan online pesan makanan online faktor keputusan pembelian makanan | ||||||||
| Subjects: | Hotel Business | ||||||||
| Divisions: | Fakultas Tourismpreneur > Prodi Bisnis Perhotelan | ||||||||
| Depositing User: | Users 10 not found. | ||||||||
| Date Deposited: | 05 Oct 2020 06:13 | ||||||||
| Last Modified: | 05 Oct 2020 06:13 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/272 |
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