Analisa TEARS untuk Pemasaran dalam Hotel Bintang Lima Studi Kasus di Hotel BVLGARI Bali, Indonesia

Putra, Enzie Gunthoro (2019) Analisa TEARS untuk Pemasaran dalam Hotel Bintang Lima Studi Kasus di Hotel BVLGARI Bali, Indonesia. Bachelor thesis, Podomoro University.

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Abstract

Along with the development of the internet that has been very advanced in the present era, the development of marketing in Indonesia has also evolved which we can see on some social media using certain parties such as endorsers or celebrity with this opportunity that many companies make them effective marketing tools in the present term, Endorsement, but in this discussion, we will further analyze the marketing endorsement strategy at Bvlgari Hotels in Bali, Indonesia and more in finding out what is needed from an endorser to become an endorser suitable for five-star hotels by means of the TEARS model ( Trustworthiness, Expertise, Attractiveness, Respect, Similarity) The methodology used is descriptive qualitative with the method of collecting data in an unstructured interview where correspondents can answer freely and express all their opinions in detail so that the authors get more results and information. The results of this study indicate that the way the TEARS model is very supportive in the process of selecting Endorsers for five-star hotels

Item Type: Thesis (Bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDYadisaputra, MichaelUNSPECIFIEDUNSPECIFIED
UNSPECIFIEDLasmana, Douwesnidn0317118602UNSPECIFIED
Uncontrolled Keywords: Internet, Social Media, Endorsement, Hospitality
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Enzie Gunthoro Putra
Date Deposited: 29 Aug 2019 10:18
Last Modified: 19 May 2020 18:53
URI: http://repository.podomorouniversity.ac.id/id/eprint/367

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