Strategi Bauran Pemasaran (Marketing Mix) di Hotel Harris Vertu Jakarta

Suryodewanto, Harley Hanindhito (2019) Strategi Bauran Pemasaran (Marketing Mix) di Hotel Harris Vertu Jakarta. Bachelor thesis, Podomoro University.

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Abstract

Harris Vertu & Yello Harmoni is hotel in Harmoni Jakarta that under Tauzia Management. Hotel Harris Vertu & Yello Harmoni are under the same constraction with HXC Mall. The purpose of this study is to find out the srartegy of marketing mix in this hotel. The method and type research used is qualitative. For this research using interview. The samples in this research was respondents who work and vistited at Harris Vertu & Yello Hamoni. The number of samples in this research were 3 respondents. Based on known research that Product, Place, Price, Promotion. Showing that marketing mix is very important in hotel Harris Vertu & Yello Harmoni, which can result in customers being able to come back to this hotel.

Item Type: Skripsi (Bachelor)
Uncontrolled Keywords: 4P (Product, Place, Price, and Promotion).
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Harley Hanindhito Suryodewanto
Date Deposited: 29 Aug 2019 09:44
Last Modified: 22 Nov 2019 02:37
URI: http://repository.podomorouniversity.ac.id/id/eprint/368

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