Peranan Push Notification Pada Aplikasi Electronic Commerce (E-Commerce)

Tan, Brenda (2018) Peranan Push Notification Pada Aplikasi Electronic Commerce (E-Commerce). Bachelor thesis, Podomoro University.

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Abstract

The development of electronic commerce (e-commerce) in Indonesia is rapidly growing. More people are turning to use e-commerce applications in their smartphones to meet their needs. Push Notification in this case, is a short message that appears automatically on the smartphone screen where the application developer can send these messages even though the smartphone owner is not opening the application at the time. This study aims to determine the role of push notification on electronic commerce (e-commerce) applications that can affect consumers in terms of retaining them and influence their decision to make repeat transactions or orders. This research is a descriptive study with primary data sources in the form of interviews and secondary data in the form of documents, journals, and books concerned with this research.

Item Type: Skripsi (Bachelor)
Uncontrolled Keywords: E-commerce, Push Notification, Consumers
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Users 18 not found.
Date Deposited: 01 Oct 2018 07:58
Last Modified: 05 Nov 2019 04:33
URI: http://repository.podomorouniversity.ac.id/id/eprint/62

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