Halim, Metta Suryatie (2020) Hubungan Harga dan Fasilitas terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian sebagai Variabel Mediator (Studi di Rukita Co-Living). bachelor thesis, Podomoro University.
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Abstract
This study aims to determine the direct and indirect effects of prices and facilities on purchasing decisions and customer satisfaction in the Rukita Co-Living unit. Questionnaires were distributed to 102 respondents who currently live in the Rukita Co-Living unit using convenience sampling techniques and were tested with Path Analysis and multiple linear regression techniques. The results showed the price has a significant influence on purchasing decisions and customer satisfaction, the facility has a significant influence on purchasing decisions and the effect is not significant on customer satisfaction, price directly has a significant influence through purchasing decisions on customer satisfaction and facilities indirectly have a significant influence through purchasing decisions on customer satisfaction. Rukita Co-Living has succeeded in offering unit prices to suit customer needs and also adequate facilities, but Rukita Co-Living must find out about what facilities customers need. In addition, Rukita Co-Living must also seek to differentiate Co-Living from other dwellings in order to survive in the residential market.
| Item Type: | Thesis (bachelor) | ||||||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | Co-Living, Harga, Fasilitas, Kepuasan Pelanggan, Keputusan Pembelian | ||||||||||||
| Subjects: | Entrepreneurship | ||||||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi) | ||||||||||||
| Depositing User: | Kurnia Sholihah | ||||||||||||
| Date Deposited: | 07 Sep 2020 09:12 | ||||||||||||
| Last Modified: | 07 Sep 2020 09:12 | ||||||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/71 |
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