Hubungan Harga dan Fasilitas terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian sebagai Variabel Mediator (Studi di Rukita Co-Living)

Halim, Metta Suryatie (2020) Hubungan Harga dan Fasilitas terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian sebagai Variabel Mediator (Studi di Rukita Co-Living). bachelor thesis, Podomoro University.

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Abstract

This study aims to determine the direct and indirect effects of prices and facilities on purchasing decisions and customer satisfaction in the Rukita Co-Living unit. Questionnaires were distributed to 102 respondents who currently live in the Rukita Co-Living unit using convenience sampling techniques and were tested with Path Analysis and multiple linear regression techniques. The results showed the price has a significant influence on purchasing decisions and customer satisfaction, the facility has a significant influence on purchasing decisions and the effect is not significant on customer satisfaction, price directly has a significant influence through purchasing decisions on customer satisfaction and facilities indirectly have a significant influence through purchasing decisions on customer satisfaction. Rukita Co-Living has succeeded in offering unit prices to suit customer needs and also adequate facilities, but Rukita Co-Living must find out about what facilities customers need. In addition, Rukita Co-Living must also seek to differentiate Co-Living from other dwellings in order to survive in the residential market.

Item Type: Thesis (bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDDewobroto, Wisnu Saktinidn0301107801UNSPECIFIED
UNSPECIFIEDLarasati, TunjungUNSPECIFIEDUNSPECIFIED
Uncontrolled Keywords: Co-Living, Harga, Fasilitas, Kepuasan Pelanggan, Keputusan Pembelian
Subjects: Entrepreneurship
Divisions: Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi)
Depositing User: Kurnia Sholihah
Date Deposited: 07 Sep 2020 09:12
Last Modified: 07 Sep 2020 09:12
URI: http://repository.podomorouniversity.ac.id/id/eprint/71

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