%L RepositoryPU105
%I Podomoro University
%K Marketing Mix, Purchase Decision, Qualitative Method
%A Angela Nadiya Patricia Kaawoan
%D 2020
%T Analysis The Effect of Marketing Mix and Purchasing Decision At Chatime Central Park Mall Jakarta Barat (Analisis Pengaruh Marketing MIX dan Keputusan yang Terjadi di Outlet chatime Central Park Mall Jakarta Barat)
%X This study aims to find out more about the analysis of Marketing Mix 7P, the factors that influence Purchasing Decisions, and to understand more deeply the influence of Marketing Mix and Purchasing Decisions at Chatime Mall Central Park West Jakarta outlets. This research can facilitate the reader in learning about developing insights about the relationship between Marketing Mix and Purchasing Decisions. The research method used is a qualitative research method that is a non-numerical descriptive research method, using analysis, centering on data and utilizing existing theories. Data collection techniques that will be used by researchers are observation techniques, interview techniques and documentation techniques. Data collected will be analyzed using the methods: data reduction, data presentation and drawing conclusions.