Octaviani, Vicky Tri (2024) Mengulik Spot Kafe Tradisional Ala Korea di Anguk, Seoul. Diploma thesis, Podomoro University.
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Abstract
Perkembangan pesat sektor pariwisata di Korea Selatan membuka peluang besar bagi para pelaku usaha bisnis, terutama di sektor kuliner. Adanya “Cafe Culture” di Korea Selatan mendorong para pelaku usaha dalam bidang kafe untuk terus berinovatif dan kreatif. Pelanggan juga mencari pengalaman dari faktor-faktor seperti tata ruang, arsitektur, estetika, keunikan, serta suasana yang dituang dalam servicescape. Dengan menggali lebih dalam melalui penelitian kualitatif, penelitian berjudul "MENGULIK KAFE TRADISIONAL ALA KOREA DI ANGUK, SEOUL" bertujuan untuk memahami penerapan servicescape di Kafe Onion, Anguk. Metode penelitian melibatkan wawancara dengan manajer dan pekerja kafe, serta pengunjung mancanegara untuk mengevaluasi terpenuhinya harapan pelanggan melalui aspek tata ruang dan interior. Hasil penelitian akan memberikan analisis tentang kondisi dan minat kunjungan para pengunjung kafe terhadap estetika interior, khususnya bangunan tradisional Korea, di Kafe Onion, Anguk.
| Item Type: | Thesis (Diploma) | ||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | Korea Selatan, kafe, pariwisata, tradisional, tata ruang, kepuasan pelanggan, Vicky | ||||||||
| Subjects: | Hotel Business | ||||||||
| Divisions: | Fakultas Tourismpreneur > Prodi Bisnis Perhotelan | ||||||||
| Depositing User: | Library Team | ||||||||
| Date Deposited: | 18 Sep 2024 08:37 | ||||||||
| Last Modified: | 18 Sep 2024 08:37 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/1267 |
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