Analisis Pilihan Pola Reservasi Pada Hotel X Berbintang 5 Di Era Digital

Bella, Bella (2019) Analisis Pilihan Pola Reservasi Pada Hotel X Berbintang 5 Di Era Digital. Bachelor thesis, Podomoro University.

[img]
Preview
PDF (Cover)
1. Cover-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (52kB) | Preview
[img]
Preview
PDF (Surat Bebas Plagiat)
2. Surat Bebas Plagiat-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (222kB) | Preview
[img]
Preview
PDF (Halaman Pengesahan)
3. Halaman Pengesahan-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (353kB) | Preview
[img]
Preview
PDF (Kata Pengantar)
4. Kata Pengantar -Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (30kB) | Preview
[img]
Preview
PDF (Halaman Pernyataan Persetujuan Publikasi)
5. Halaman Pernyataan Persetujuan Publikasi.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (439kB) | Preview
[img]
Preview
PDF (Abstrak)
6. Abstrak-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (32kB) | Preview
[img]
Preview
PDF (Abstract)
7. Abstract-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (31kB) | Preview
[img]
Preview
PDF (Daftar Isi)
8. Daftar Isi-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (67kB) | Preview
[img]
Preview
PDF (Daftar Tabel)
9. Daftar Tabel-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (124kB) | Preview
[img]
Preview
PDF (Daftar Gambar)
10. Daftar Gambar-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (123kB) | Preview
[img]
Preview
PDF (Daftar Lampiran)
11. Daftar Lampiran-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (66kB) | Preview
[img]
Preview
PDF (Bab 1)
12. Bab I-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (418kB) | Preview
[img]
Preview
PDF (Bab 2)
13. Bab II-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (248kB) | Preview
[img]
Preview
PDF (Bab 3)
14. Bab III-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (170kB) | Preview
[img]
Preview
PDF (Bab 4)
15. Bab IV-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (172kB) | Preview
[img]
Preview
PDF (Bab 5)
16. Bab V-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (87kB) | Preview
[img]
Preview
PDF (Daftar Pustaka)
17. Daftar Pustaka-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (163kB) | Preview
[img]
Preview
PDF (Lampiran)
18. Lampiran-Tugas Akhir-31150006.pdf
Available under License Creative Commons Attribution Non-commercial Share Alike.

Download (435kB) | Preview

Abstract

In this digital era the development of technology cannot be avoided, likewise the technology development in the hotel industry. Nowadays, hotels have implemented digital marketing in their marketing program. There are many digital platforms that support the hotel needs, for the example Traveloka, Airyroom, Zenroom, Red Doorz, and TripAdvisor, as well as other social media platforms. But according to Neuman (1991) in McQuaill (2011) that the new media has completed existed media that still used today. In line with the technology development the digital marketing is also applied in x hotel with the aim of maximizing hotel occupancy. But besides that, there are still guest booked x hotel with conventional booking. Therefore, this research is intended to find out the trend of digital era that affects the reservation process in x hotel. This research uses qualitative descriptive method with ethnography approach, and the data collections were obtained by in-depth-interview, observation, and documentation. From this research noted that most of guests in hotel x came from corporate that still prefer the conventional method for their reservation technique. It is curious that the preference of hotel x reservation technique is a combination between digital booking and direct booking.

Item Type: Skripsi (Bachelor)
Uncontrolled Keywords: Online Booking, Direct Booking, Digital marketing, Reservation technique, hotel guest
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Bella Bella
Date Deposited: 29 Aug 2019 06:30
Last Modified: 06 Nov 2019 04:46
URI: http://repository.podomorouniversity.ac.id/id/eprint/263

Actions (login required)

View Item View Item