Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada Restoran Radii di Hotel Park Hyatt Melbourne

Wijaya, Elisa Chandra (2019) Pengaruh Perilaku Konsumen terhadap Keputusan Pembelian pada Restoran Radii di Hotel Park Hyatt Melbourne. Bachelor thesis, Podomoro University.

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Abstract

Along with the era development, the progress over the hospitality industry is growing up especially in the culinary business. Nowadays, people like to having food in the restaurant both from the hotel guest and outside guest. This study aims to examine the character of the consumer who came to Radii Restaurant at Park Hyatt hotel Melbourne and also the consumer behavior on their buying decision. The method that used on this research is quantitative method with simple linear regression analysis. The result shows that the coefficient correlation between the consumer behavior towards buying decisions in Radii Restaurant at Park Hyatt hotel Melbourne. The result is 0,973 and the percentage is 89,6% of the consumer behavior toward the buying decision in Radii Restaurant at Park Hyatt hotel Melbourne are from the factors that mentioned on this research and the rest are from the factors that is not examined on this research.

Item Type: Thesis (Bachelor)
Uncontrolled Keywords: consumer behavior, buying decision, simple linear regression analysis
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Elisa Chandra Wijaya
Date Deposited: 30 Aug 2019 08:17
Last Modified: 06 Nov 2019 09:21
URI: http://repository.podomorouniversity.ac.id/id/eprint/333

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