Analisis Kualitas Pelayanan di Starbucks PIK Elang Laut

Wina, Wina (2019) Analisis Kualitas Pelayanan di Starbucks PIK Elang Laut. Bachelor thesis, Podomoro University.

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Abstract

This study aimed to analyze and to know service quality and to know the dominant factor of the quality service in Starbucks PIK Sea Eagle. Data obtained from the results of a questionnaire distributed to 100 respondents at Starbucks PIK Elang Laut with the research method used is quantitative, descriptive methods. And the scale used in the questionnaire is the Likert scale. The results of this study indicate that: The quality of service at Starbucks PIK Elang Laut has good performance, excellent service, good durability and reliability, excellent characteristics and compliance with good specifications. From the analysis of Rank Spearment data, it can be seen that the most dominant factor in the quality of service available at Starbucks PIK Elang Laut is the service variable, durability, and product characteristics

Item Type: Skripsi (Bachelor)
Uncontrolled Keywords: Service Quality, Dominant Factor
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Wina Wina cen
Date Deposited: 30 Aug 2019 08:43
Last Modified: 22 Nov 2019 03:02
URI: http://repository.podomorouniversity.ac.id/id/eprint/343

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