Analisa Kualitas Produk dan Harga Produk Terhadap Kepuasan Konsumen di MC Donald Graha Raya Tangerang

Pekenasa, Immanuel Purbanta (2020) Analisa Kualitas Produk dan Harga Produk Terhadap Kepuasan Konsumen di MC Donald Graha Raya Tangerang. bachelor thesis, Podomoro University.

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Abstract

Studi telah menganalisis pengaruh kualitas produk dan harga produk terhadap kepuasan konsumen Mc'Donalds Graha Raya Tangerang. Sebanyak 100 penelitian repondent diperiksa dengan metode convenience sampling. Responden diberi pertanyaan tertutup dengan pengukuran variabel skala likert. Data yang diperoleh dianalisis dengan regresi linier berganda dari program windows SPSS. Hasil penelitian telah ditunjukkan dalam statistik uji f dengan nilai signifikan 0,0000 lebih kecil dari signifikan alfa (0,05) dengan kesimpulan bahwa kualitas produk dan harga produk sama-sama mempengaruhi signifikansi.

Item Type: Thesis (bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDSanti, Palupinidn0025106201UNSPECIFIED
Uncontrolled Keywords: Kualitas, harga produk, dan kepuasan pelanggan
Subjects: Hotel Business
Divisions: Fakultas Tourismpreneur > Prodi Bisnis Perhotelan
Depositing User: Kurnia Sholihah
Date Deposited: 18 Sep 2020 00:40
Last Modified: 18 Sep 2020 00:40
URI: http://repository.podomorouniversity.ac.id/id/eprint/127

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