Tanuwijoyo, Josh Feliks (2021) Analisis Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Latata Fashion Melalui Platform E-commerce Shopee. bachelor thesis, Podomoro University.
|
Text (Cover)
11160035_TA_1_Cover.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (26kB) | Preview |
|
|
Text (Surat Bebas Plagiat)
11160035_TA_2_SuratBebasPlagiat.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (75kB) | Preview |
|
|
Text (Halaman Pengesahan)
11160035_TA_3_HalamanPengesahan.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (390kB) | Preview |
|
|
Text (Kata Pengantar)
11160035_TA_4_KataPengantar.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (86kB) | Preview |
|
|
Text (Halaman Pernyataan Persetujuan Publikasi)
11160035_TA_5_PersetujuanPublikasi.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (30kB) | Preview |
|
|
Text (Abstrak)
11160035_TA_6_Abstrak.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (25kB) | Preview |
|
|
Text (Daftar Isi)
11160035_TA_7_DaftarIsi.pdf Available under License Creative Commons Attribution Non-commercial No Derivatives. Download (121kB) | Preview |
|
|
Text (Daftar Gambar)
11160035_TA_8_DaftarGambar.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (26kB) | Preview |
|
|
Text (Daftar Tabel)
11160035_TA_9_DaftarTabel.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (24kB) | Preview |
|
|
Text (Daftar Lampiran)
11160035_TA_10_DaftrLampiran.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (488kB) | Preview |
|
|
Text (Bab 1)
11160035_TA_11_BAB1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (206kB) | Preview |
|
![[img]](http://repository.podomorouniversity.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
11160035_TA_12_BAB2.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (183kB) |
|
|
Text (Bab 3)
11160035_TA_13_BAB3.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (222kB) |
|
|
Text (Bab 4)
11160035_TA_14_BAB4.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (577kB) |
|
|
Text (Bab 5)
11160035_TA_15_BAB5.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (30kB) |
|
|
Text (Daftar Pustaka)
11160035_TA_16_DaftarPustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (193kB) | Preview |
|
|
Text (Lampiran)
11160035_TA_17_Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (488kB) |
Abstract
Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli konsumen terhadap produk Latata fashion melalui platform E-commerce Shopee. Faktor-faktor tersebut adalah desain, harga, kualitas, promosi, demografi, pendapatan dan pengeluaran. Penelitian dilakukan di Jabodetabek dengan menggunakan analisis kuantitatif. Populasi adalah masyarakat di Jabodetabek yang pernah melakukan belanja online pakaian wanita minimal satu kali. Hasil penelitian menunjukkan bahwa 40,6% variabel minat beli produk Latata dapat dijelaskan oleh 10 faktor yang diuji, sedangkan sisanya dijelaskan oleh variabel lain yang belum diteliti
| Item Type: | Thesis (bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors (Pembimbing): |
|
||||||||
| Uncontrolled Keywords: | Desain, Harga, Kualitas, Promosi, Demografi, Pendapatan, Pengeluaran | ||||||||
| Subjects: | Entrepreneurship | ||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi) | ||||||||
| Depositing User: | Kurnia Sholihah | ||||||||
| Date Deposited: | 22 Sep 2021 06:49 | ||||||||
| Last Modified: | 22 Sep 2021 06:49 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/509 |
Actions (login required)
 |
View Item |