Analisis Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Latata Fashion Melalui Platform E-commerce Shopee

Tanuwijoyo, Josh Feliks (2021) Analisis Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Latata Fashion Melalui Platform E-commerce Shopee. bachelor thesis, Podomoro University.

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Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli konsumen terhadap produk Latata fashion melalui platform E-commerce Shopee. Faktor-faktor tersebut adalah desain, harga, kualitas, promosi, demografi, pendapatan dan pengeluaran. Penelitian dilakukan di Jabodetabek dengan menggunakan analisis kuantitatif. Populasi adalah masyarakat di Jabodetabek yang pernah melakukan belanja online pakaian wanita minimal satu kali. Hasil penelitian menunjukkan bahwa 40,6% variabel minat beli produk Latata dapat dijelaskan oleh 10 faktor yang diuji, sedangkan sisanya dijelaskan oleh variabel lain yang belum diteliti

Item Type: Thesis (bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDMariana, Christy Dwitanidn0319039203UNSPECIFIED
Uncontrolled Keywords: Desain, Harga, Kualitas, Promosi, Demografi, Pendapatan, Pengeluaran
Subjects: Entrepreneurship
Divisions: Program Studi Kewirausahaan > Prodi Kewirausahaan (Skripsi)
Depositing User: Riko Suari
Date Deposited: 22 Sep 2021 06:49
Last Modified: 22 Sep 2021 06:49
URI: http://repository.podomorouniversity.ac.id/id/eprint/509

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