Analisis Karakteristik dan Motivasi Wisatawan Mancanegara di Bali Kasus: Pantai Kuta dan Seminyak

Setiawan, Ricky (2019) Analisis Karakteristik dan Motivasi Wisatawan Mancanegara di Bali Kasus: Pantai Kuta dan Seminyak. Bachelor thesis, Podomoro University.

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Abstract

The aim of this study is to analyze the characteristic and motivation of foreign tourists who travel to Kuta Beach and Seminyak Beach in Bali. The research method used is descriptive method and having a sampling technique by questionnaire that conducted with purposive sampling for 30 respondents in each beach, then measured by nominal scale and Likert scale. Based on the research that has been carried out, on Kuta Beach, the demographic characteristics are men (53.3%), age range 25-44 (37%), diploma's last education level (43%), working (80%), not yet married (47%), having a family member of 1 person (53%), and unmarried family type (53%), and dominated by tourists from Oceania and Europe (40% each), based on visitors' psychographic characteristics, the results are tourists that stay in hotels (70%), walking (53%), staying 1 - 10 days (60%), local food consumption (80%), with daily expense of >50USD (37%). Whereas on the Seminyak Beach, the demographic characteristics are men (60%), age range 25-44 (40%), diploma's last education level (47%), working (80%), getting married (60%), having several people of family members without children under 17 years (50%), and unmarried family types (40%), and dominated by tourists from Europe (40%), based on psychographic characteristics the tourists stay in a hotel (63%), walking (57 %), only 1 - 10 days (63%), local food consumption (80%), with daily expense of >50 US Dollars (83%). Motivation of tourists on these two beaches tends to be the same, namely physical motivation, but on the Kuta Beach is more dominated by this motivation while the Seminyak Beach are slightly more varied with other motivations. Keyword: Characteristic, Motivation, Foreign Tourist, Kuta Beach, Seminyak Beach

Item Type: Thesis (Bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDBahri, Asep SyaifulUNSPECIFIEDnidn0326067802
UNSPECIFIEDBadara Prima, Stefanus AnggaUNSPECIFIEDnidn0325068706
Uncontrolled Keywords: Characteristic, Motivation, Foreign Tourist, Kuta Beach, Seminyak Beach
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Ricky Setiawan
Date Deposited: 29 Aug 2019 06:21
Last Modified: 06 Nov 2019 08:51
URI: http://repository.podomorouniversity.ac.id/id/eprint/231

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