Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro

Hans, Theophilus (2019) Analisa Faktor Dominan Keputusan Pembelian Makanan Secara Online Oleh Mahasiswa Universitas Agung Podomoro. Bachelor thesis, Podomoro University.

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Abstract

ABSTRACT Name : Theophilus Hans Study Program :Hotel Business Title: DOMINANT FACTORS EFFECTING FOOD BUYING DECISION VIA ONLINE BY STUDENTS OF AGUNG PODOMORO UNIVERSITY This study is to analyze the most dominant factors of Marketing Mix (Product, Price, Place, Promotion, People, Process and Physical Evidence) in influencing online food purchasing decision. The method used is quantitative method. The population used was Agung Podomoro University student who were taken using the simple random sampling technique through questionnaires. Using simple sum calculation and composition percentage analysis, the result shows that Product (good product quality meeting the expectation) and Price (relatively cheaper price and/or discount) are the dominant factors influencing online food purchasing decision. This study will be useful information for public, food store sellers/owners, researchers, students who have an interest in online food ordering.

Item Type: Thesis (Bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDTanius, BillyUNSPECIFIEDnidn0318048703
Uncontrolled Keywords: pembelian makanan online, pesan makanan online, faktor keputusan pembelian makanan
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Theophilus Hans
Date Deposited: 30 Aug 2019 09:00
Last Modified: 06 Nov 2019 07:10
URI: http://repository.podomorouniversity.ac.id/id/eprint/238

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