Prayogo, David Rindo (2019) Analisis Tujuan Promosi Melalui Media Sosial Instagram Pada Resort Bintang Lima Di Bali (Studi Kasus Pada The Westin Resort Nusa Dua). bachelor thesis, Podomoro University.
|
Text (Cover)
1. Cover - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (66kB) | Preview |
|
|
Text (Halaman Pernyataan Bebas Plagiat)
2. Surat Bebas Plagiat - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (224kB) | Preview |
|
|
Text (Halaman Pengesahan)
3. Halaman Pengesahan - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (219kB) | Preview |
|
|
Text (Kata Pengantar)
4. Kata Pengantar - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (166kB) | Preview |
|
|
Text (Halaman Pernyataan Persetujuan Publikasi)
5. Halaman Pernyataan Persetujuan Publikasi - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (284kB) | Preview |
|
|
Text (Abstrak)
6. Abstrak - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (74kB) | Preview |
|
|
Text (Daftar Isi)
7. Daftar Isi - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (109kB) | Preview |
|
|
Text (Daftar Gambar)
8. Daftar Gambar - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (139kB) | Preview |
|
|
Text (Daftar Tabel)
9. Daftar Tabel - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (73kB) | Preview |
|
|
Text (Daftar Lampiran)
10. Daftar Lampiran - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (73kB) | Preview |
|
|
Text (BAB 1)
11. Bab I - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (179kB) | Preview |
|
|
Text (BAB 2)
12. Bab II - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (219kB) | Preview |
|
|
Text (BAB 3)
13. Bab III - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (223kB) | Preview |
|
|
Text (BAB 4)
14. Bab IV - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB) | Preview |
|
|
Text (BAB 5)
15. Bab V - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (167kB) | Preview |
|
|
Text (Daftar Pustaka)
16. Daftar Pustaka - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (104kB) | Preview |
|
|
Text (Lampiran)
17. Lampiran - Tugas Akhir - 31150014.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (224kB) | Preview |
Abstract
The number of social media users in Indonesia encourages entrepreneurs and non-business people to try to open an online business located on Instagram, promotions in the old way are also being abandoned. This study aims to describe the purpose of promotion through Instagram social media at Five Star Resort (a case study at The Westin Resort Nusa Dua). This study uses the theory of marketing and promotion goals, using qualitative descriptive. 2 Informants are part of The Westin Resort's marketing communication team and 1 Informant is the Indonesian Digital Services Sector. The data collection technique in this study is structured interviews The results of the study indicate that the purpose of promotion carried out through Instagram is to provide information, influence, persuade, and remind. While the benefits of promotion through Instagram for The Westin Resort Nusa Dua are in the form of feedback, involvement, influencers, brand awareness.
| Item Type: | Thesis (bachelor) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors (Pembimbing): |
|
||||||||
| Uncontrolled Keywords: | Social Media Promotion Instagram | ||||||||
| Subjects: | Hotel Business | ||||||||
| Divisions: | Fakultas Tourismpreneur > Prodi Bisnis Perhotelan | ||||||||
| Depositing User: | Users 10 not found. | ||||||||
| Date Deposited: | 05 Oct 2020 08:51 | ||||||||
| Last Modified: | 05 Oct 2020 08:51 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/255 |
Actions (login required)
 |
View Item |