Analisa Perilaku Konsumen di Starbucks Daan Mogot

Thalia, Ria (2019) Analisa Perilaku Konsumen di Starbucks Daan Mogot. Bachelor thesis, Podomoro University.

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Abstract

The purpose of this study is to find out and get information about consumer behavior at Starbucks Daan Mogot. The data collection technique used was descriptive qualitative by conducting interviews with several informants, with the following criteria: 1) Informants had bought products at Starbucks, 2) Informants had consumed Starbucks products 3) and at least 19 years old (because they were considered capable of providing permanent information). The conclusion of this study is: Internal factors that affect consumer purchasing decisions in Starbucks Daan Mogot are job factors, experience, wealth, hobby, taste, and because they like the product. Internal factors that do not affect Starbucks consumer purchasing decisions are age factors, educational factors, characteristics or personality factors, and sympathy. External factors that affect consumer purchasing decisions are cultural, lifestyle, friend, family, product, promotion, price, product availability, product quality and service quality. The last is external factors that do not affect consumer purchasing decisions are social status.

Item Type: Thesis (Bachelor)
Contributors (Pembimbing):
ContributionContributorsNIDN/NIDKEmail
UNSPECIFIEDHarianto, Antonnidn0304097304UNSPECIFIED
Uncontrolled Keywords: Consumer Behavior, External Factor, Internal Factor
Subjects: Hotel Business Program
Faculty: Faculty of Tourismpreneur > Hotel Business Program
Depositing User: Ria Thalia
Date Deposited: 29 Aug 2019 09:54
Last Modified: 04 Aug 2020 22:56
URI: http://repository.podomorouniversity.ac.id/id/eprint/316

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