Bowen, Ryan (2020) Analisis faktor yang mempengaruhi keputusan pembelian pengguna Zomato. bachelor thesis, Podomoro University.
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Abstract
One of the basic needs of human is food and drink. Increases of restaurant in Indonesia every day, provide Indonesia people with a lot of choices of cuisine. Therefor there were a lot of application to help Indonesia people to choose the restaurant, one of it is Zomato. The purpose of this study is to analyze the factors that affect purchasing decisions of Zomato users. The method used is quantitative descriptive method. The population used is people who use Zomato by spreading questionnaire trough social media. This research showed that quality and reference are the most effective factor that influence purchasing decisions of Zomato users. In the other side, the least influential is product availability.
| Item Type: | Thesis (bachelor) | ||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | Keputusan pembelian, restoran, Zomato, Makanan, Referensi. | ||||||||
| Subjects: | Hotel Business | ||||||||
| Divisions: | Fakultas Tourismpreneur > Prodi Bisnis Perhotelan | ||||||||
| Depositing User: | Kurnia Sholihah | ||||||||
| Date Deposited: | 16 Sep 2020 07:34 | ||||||||
| Last Modified: | 16 Sep 2020 07:34 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/115 |
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