Wisjnu, Abigail Annika (2018) The Implementation Of Merci Hampers Gifting Business In Creating Value For Corporate Clients. bachelor thesis, Podomoro University.
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Abstract
The aim of this final project is to plan and report on creating value for corporate clients in the gifting business in the case of Merci Hampers. With the creative industry in Indonesia growing rapidly and the gifting sector projected growing at a rate of 9% by 2021 and Merci’s lack of resources to serve Business-to-Customer customers, to differentiate its business, Merci has instead opt for a Business-to-Business target market. With this blue-ocean method, this paper uses a descriptive method with analysis tools such as Political, Economical, Social, and Technological analysis and Competitive Analysis to see the external environment, Value Proposition Design to search for a precise Value Proposition to cater to B2B market needs and plan a marketing, operating, human resource, and financial plan to reach the KPI of the business. From results show that Business-to-Business customers need fast and qualified services from Merci.
| Item Type: | Thesis (bachelor) | ||||||||||||
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| Uncontrolled Keywords: | Gifting business creative industry business-to-business business-to-customer | ||||||||||||
| Subjects: | Entrepreneurship | ||||||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Project) | ||||||||||||
| Depositing User: | Users 10 not found. | ||||||||||||
| Date Deposited: | 29 Sep 2020 09:32 | ||||||||||||
| Last Modified: | 16 Oct 2020 07:39 | ||||||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/211 |
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