Yong, Jeremiah Christopher (2025) Pengaruh Strategi Marketing Social Media Influencer dan Concent Marketing Terhadap Minat Beli Customer Gudangban BDG. bachelor thesis, Podomoro University.
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Abstract
Bisnis sepeda motor di seluruh dunia sedang menyaksikan ekspansi besar. Indonesia termasuk negara dengan populasi pengguna sepeda motor tertinggi secara global. Meluasnya bisnis sepeda motor mendorong kemajuan industri lain, khususnya industri ban. Sesuai dengan kemajuan teknis, media sosial telah berkembang menjadi alat pemasaran yang canggih dan efektif. Penelitian ini berupaya untuk menguji pengaruh influencer media sosial dan pemasaran konten terhadap minat beli konsumen Gudangban_bdg. Penelitian ini menyasar seluruh 10.800 pengikut Gudangban_bdg di Instagram. Sampel penelitian berjumlah 100 responden yang dihitung dengan menggunakan metode Slovin. Penelitian ini menggunakan metodologi kuantitatif. Pengumpulan data dilakukan dengan menggunakan kuesioner online dengan memanfaatkan Google Forms. Data sampel selanjutnya diperiksa menggunakan perangkat lunak Statistical Package for the Social Sciences (SPSS).
| Item Type: | Thesis (bachelor) | ||||||||
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| Uncontrolled Keywords: | Social Media Influencer, Content Marketing, Minat Beli | ||||||||
| Subjects: | Entrepreneurship | ||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi) | ||||||||
| Depositing User: | Anggraeny Pramesti | ||||||||
| Date Deposited: | 08 Jan 2026 02:51 | ||||||||
| Last Modified: | 08 Jan 2026 02:51 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/1416 |
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