Macyana, Natalia (2019) Pengaruh Kualitas Produk Dan Harga Produk Terhadap Kepuasan Konsumen La Boutique Gourmande Di Hotel Le Meridien Jakarta. bachelor thesis, Podomoro University.
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Abstract
This study aims to find out the effects of the product quality and price on the satisfaction of consumers at La Beautique Gourmande of Le meridien Hotel Jakarta. This was a descriptive study using the quantitative approach. The research population comprised to the consumers at La Boutique Gourmande. The sample was selected by means of the random sampling technique and it consisted of 63 consumers. The data were collected by a questionnaire. The data analysis techniques were descriptive analysis and multiple linear regression. The results of the study show that: (1) there is a negative effect of the product quality on the satisfaction of consumers at La Boutique Gourmande, This can be indicated by the Spearman Rank correlation table of -0.011 (2) There is a positive influence between product prices on consumer satisfaction La Boutique Gourmande at Le Meridien Hotel Jakarta. This can be shown by the Spearman Rank correlation table of 0.183 (3) There are negative and positive effects of product quality variables and product prices on consumer satisfaction at La Boutique Gourmande. This is indicated by the results of multiple linear regression testing showing that the coefficient of determination (R2) is 0.016 or 1.6% the results of the coefficient of determination indicate the small contribution of product quality and product prices to customer satisfaction. With the meaning of product quality and product prices affect 1.6% of customer satisfaction while the remaining 98.4% is influenced by other variables not examined in this study
| Item Type: | Thesis (bachelor) | ||||||||
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| Subjects: | Hotel Business | ||||||||
| Divisions: | Fakultas Tourismpreneur > Prodi Bisnis Perhotelan | ||||||||
| Depositing User: | Users 10 not found. | ||||||||
| Date Deposited: | 05 Oct 2020 08:47 | ||||||||
| Last Modified: | 05 Oct 2020 08:47 | ||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/268 |
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