Vinnie, Priscilla (2020) Penggunaan Quantitative Strategic Planning Matrix (QSPM) Untuk Perumusan Strategi Bersaing Pada Perusahaan Distribusi (Studi Kasus di PT. Sinar Ponti Lestari). bachelor thesis, Podomoro University.
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Abstract
Penelitian ini untuk menganalisis strategi manajemen dalam keberhasilan strategi bersaing serta mengetahui alternatif strategi bisnis yang tepat di dalam pengembangan bisnis PT. Sinar Ponti Lestari. Penelitian ini menggunakan metode kuantitatif deskriptif. Metode kuantitatif deskriptif menggunakan matriks IFE, matriks EFE, matriks IE, matriks SWOT, matriks QSPM dalam menganalisis. Hingga akhirnya menghasilkan strategi bersaing dan strategi alternatif yang paling sesuai dengan PT. Sinar Ponti Lestari yaitu penetrasi pasar, pengembangan produk, dan pengembangan pasar untuk menghadapi para pesaingya. PT. Sinar Ponti Lestari juga dapat berhasil bersaing dan sukses dengan adanya pemimpin yang memiliki modal-modal kewirausahaan yang tertanam yaitu modal intelektual, modal sosial dan moral, serta yang terpenting modal mental.
| Item Type: | Thesis (bachelor) | ||||||||||||
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| Contributors (Pembimbing): |
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| Uncontrolled Keywords: | Manajemen strategi, Strategi Bersaing, EFE, IFE, QSPM | ||||||||||||
| Subjects: | Entrepreneurship | ||||||||||||
| Divisions: | Prodi Kewirausahaan > Prodi Kewirausahaan (Skripsi) | ||||||||||||
| Depositing User: | Kurnia Sholihah | ||||||||||||
| Date Deposited: | 08 Sep 2020 10:05 | ||||||||||||
| Last Modified: | 08 Sep 2020 10:05 | ||||||||||||
| URI: | http://repository.podomorouniversity.ac.id/id/eprint/87 |
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